Principles
- Calm, professional, inclusive, highly accessible
- Mobile-first
- Clean modern aesthetic
- Prefer a soft dark/navy or calm neutral palette
- Avoid clinical coldness and overly “woo” vibes
- Excellent typography and spacing
- WCAG-minded contrast and focus states
- Feels trustworthy and welcoming for people who may be anxious or housebound
Scaffold note
Early Django templates use a soft navy palette and Tailwind (CDN for speed). Production should move to a proper Tailwind build pipeline before launch polish.