Important · regulatory-minded

Positioning

Skills toolkit first — not a pure clinical therapy marketplace.

Frame the platform primarily as a wellbeing skills and practice toolkit, not a pure clinical therapy marketplace.

Why

This keeps regulatory risk lower while still allowing qualified therapists to offer sessions.

Required framing

Do say Avoid implying
Skills, practice, toolkit, workshops Diagnosis, treatment, clinical care by the platform
Independent practitioners Platform employs / supervises clinical staff
Educational and supportive Medical advice
Not a crisis service 24/7 emergency mental health provision

Strong disclaimers (required)

  • The platform does not provide medical advice.
  • Practitioners are independent.
  • The service is not a crisis service.
  • Crisis pointers (UK): 999 · NHS 111 · Samaritans 116 123

Disclaimers must appear in signup, session views, footer, and dedicated legal pages.

Product name

Lauren is a working name for the project folder/host (lauren.tyneside.software). Public brand name may change before launch.